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Concept and definition

URL Optimization

Optimizing URLs to Improve Website Structure and Relevance

URL Optimization refers to creating clear, descriptive, keyword-optimized URLs that improve both user experience and SEO. Well-structured URLs are easier for search engines to remember, share, and understand.

For example, instead of a generic URL like “www.example.com/p1234,” an optimized URL would be “www.example.com/how-to-plant-tomatoes.” This not only improves the relevance and clarity of the URL, but can also increase visibility in search results.

To optimize URLs, make sure they are short, descriptive, and contain relevant keywords. Avoid using unnecessary special characters and numbers. URLs should accurately reflect the content of the page and be easily understandable to users. Using hyphens to separate words is a good practice that improves readability. Additionally, maintaining a consistent URL structure throughout your website makes it easier for search engines to navigate and index.

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