Traffic Source Analysis to Understand Where Visitors Are Coming From and Optimize Acquisition Strategies
Traffic Source Analysis is the process of examining the different sources of traffic to your website to understand where visitors are coming from and how they get to your site. This includes organic, paid, direct, referral, and social traffic.
For example, if you find that most of your traffic is coming from social media, you can focus more resources on those platforms to increase traffic even more. Likewise, if a traffic source isn't generating expected results, you can adjust your strategies to improve. Web analytics tools like Google Analytics can provide detailed reports on traffic sources, helping you optimize your marketing and acquisition efforts.
