Segmenting web traffic into specific segments for detailed analysis and optimization.
Traffic Segmentation involves dividing your website traffic into distinct segments for further analysis and better optimization. Segments can be based on various dimensions such as traffic source, user behavior, geographic location, and devices used.
For example, by segmenting traffic, you may identify that mobile users have a lower conversion rate compared to desktop users. This could indicate a need to improve your site's mobile experience. Segmenting traffic allows you to customize your marketing and optimization strategies to better meet the needs of each specific group.
