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Concept and definition

Traffic Forecasting

Predicting future website traffic to plan marketing and SEO strategies.

Traffic Forecasting is the process of predicting your website's future traffic using historical data and predictive analytics. This allows you to proactively plan and adjust your marketing and SEO strategies.

For example, if you historically see a spike in traffic during certain seasons or after launching specific campaigns, you can prepare your site and adjust your marketing efforts to capitalize on those traffic spikes. Advanced analytics tools can provide accurate predictions based on past traffic patterns, helping you optimize your resources and maximize results.

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