Traffic Anomaly Detection to Identify Unexpected Problems or Opportunities
Traffic Anomaly Detection involves monitoring web traffic to identify unusual changes that may indicate problems or opportunities. These anomalies can be unexpected spikes in traffic, sudden drops, or unusual behavior patterns.
For example, if you detect a sudden increase in traffic from a specific source, you could investigate the cause and use that opportunity to increase engagement or conversions. Similarly, an unexpected drop in traffic may indicate technical issues or changes in search algorithms. Using web analytics tools to monitor and analyze these anomalies can help you react quickly and adjust your strategies accordingly.
