Improving the use of structured data to help search engines better understand site content.
Structured Data Optimization involves using structured data such as JSON-LD, RDFa, and Microdata to mark up the content on your website. This helps search engines better understand the information and can improve the display of your content in search results.
For example, by marking up products with structured data, you can provide details such as price, availability, and ratings, which Google can display in rich snippets. Optimizing the use of structured data can increase the visibility of your content and improve user experience by providing additional information directly in search results.