Analyzing search results pages to understand the competition and improve SEO.
SERP Analysis involves studying search results pages (SERPs) to better understand the competition and optimization opportunities. Analyzing SERPs helps you identify what type of content ranks best for your target keywords and what strategies your competitors are using.
For example, by performing a SERP analysis for the keyword “best running shoes,” you can look at what types of content (reviews, buying guides, videos) are ranking at the top. This gives you ideas on how to structure your own content to improve your chances of ranking. SEO tools can make this analysis easier by providing detailed information about search results and the features highlighted in the SERPs.
