User sentiment analysis of content to improve marketing strategy.
Sentiment Analysis involves using natural language processing technologies to assess the sentiment (positive, negative or neutral) expressed in content such as reviews, comments and social media mentions.
For example, if you find that mentions of your brand on social media are mostly negative due to a specific issue, you can take steps to address the problem and improve public perception. Sentiment analysis provides you with valuable insights to adjust your marketing and communication strategy, ensuring that it resonates positively with your audience.
