Evaluating search queries to optimize content and improve relevance.
Search Query Analysis is the process of reviewing and analyzing the search queries that bring users to your site. Understanding these queries allows you to optimize your content to better meet user needs and improve your search engine rankings.
For example, if you find that many users come to your site searching for “tips for saving energy at home,” you can create more content focused on this topic, making sure to cover it in depth and in a relevant way. Not only does this improve user satisfaction, but it can also increase your organic traffic and authority on that specific topic.
