Optimizing schema markup to improve visibility in search results.
Schema Markup Optimization refers to improving the use of structured data on your website so that search engines can better understand and display your content. This includes reviewing and updating your schema markup to ensure it is accurate and complete.
For example, if you have a recipe website, you can optimize your schema markup to include information about ingredients, cooking times, and user ratings. This can result in rich snippets that highlight your content in search results, improving visibility and attracting more clicks.