Evaluating the relevance of content to improve its search engine ranking.
Relevance scoring is a technique used to evaluate how relevant a piece of content is to a search query. This score helps search engines determine which pages to display in search results to best meet the user's intent.
To improve your content's relevance score, make sure it's well-structured, includes the right keywords, and fully and accurately answers the user's query. Use SEO analysis tools to evaluate and adjust your content based on best practices.
For example, if you have a page about "how to plant tomatoes," make sure you cover all relevant aspects, such as soil preparation, seed choice, and plant care. By doing so, you increase the relevance of your content and improve your chances of ranking in search engines.