Analyzing the intent behind search queries to create relevant content.
Query Intent Analysis involves understanding the intent behind search queries to create content that best meets user needs. Intent can be informational, navigational, transactional, or commercial.
For example, a query like “buy athletic shoes” has transactional intent, meaning the user is ready to make a purchase. Creating product pages and buying guides optimized for these queries can increase conversions. Understanding search intent allows you to align your content with user expectations and improve relevance in search results.
