Tailoring search results based on user preferences and history.
Personalized Search Results involves tailoring search results based on a user's search history and preferences. Search engines like Google use data like search history, location, and interests to deliver more relevant and personalized results.
For example, if a user searches for "Italian restaurants" and has a history of searching for vegan food, personalized results may prioritize Italian restaurants with vegan options. This personalization improves the relevance of the results and the user experience.
