Using algorithms to personalize the user experience based on their behaviors and preferences.
Personalization Algorithms are used to tailor a user's experience on a website based on their past behaviors and preferences. These algorithms can analyze user data to deliver personalized content, products, and recommendations.
For example, on an e-commerce site, personalization algorithms can suggest products based on a user's past purchases or items they've recently viewed. This personalization can increase user satisfaction, time on site, and conversion rates.