Online reputation management to protect and enhance brand image.
Online Reputation Management (ORM) involves monitoring, influencing, and managing the public perception of your brand online. This includes responding to reviews and comments, managing PR crises, and improving positive brand visibility.
For example, if a customer leaves a negative review on a review platform, it is crucial to respond professionally and offer a solution to mitigate the negative impact. Additionally, incentivizing satisfied customers to leave positive reviews can improve the public perception of your brand.
