Identifying and optimizing long-tail keywords to attract targeted traffic.
Long-tail Keyword Analysis focuses on identifying and optimizing long-tail keywords, which are more specific and generally longer phrases than common keywords. These keywords typically have less competition and can attract highly qualified traffic.
For example, instead of optimizing for "shoes," you could optimize for "women's running shoes with arch support." These long-tail keywords are more specific and reflect clearer search intent, which can lead to higher conversion rates.