Analyzing the sentiment associated with keywords to better understand user intent.
Keyword Sentiment Analysis is the process of evaluating the positive, negative, or neutral sentiment associated with keywords. This analysis helps to better understand the intent and mood of users when they search for certain keywords.
For example, a search for “best restaurants near me” will likely have positive sentiment, while “problems with phone X” may indicate negative sentiment. Understanding the sentiment behind keywords can help tailor content to appropriately address users’ needs and concerns.
