Analyzing the intent behind keyword searches.
Keyword Intent Analysis involves understanding the intent behind keyword searches in order to create content that meets user needs. Intents can be informational, navigational, transactional, or commercial.
For example, if a keyword like “buy sneakers” has transactional intent, your content should be geared toward facilitating a purchase, such as a product page or buying guide. Analyzing keyword intent helps ensure your content is relevant and useful, thereby improving conversion rates and search engine rankings.
