Analyzing keyword frequency in content to ensure optimal usage.
Keyword Density Analysis involves measuring how often keywords appear in your content to ensure you are not over- or under-optimizing those keywords. Maintaining an appropriate keyword density is crucial to avoid penalties from search engines and to ensure your content is relevant.
To perform a keyword density analysis, use SEO tools that can scan your content and calculate keyword frequency. These tools can give you insight into whether you are using keywords too much or too little.
For example, a keyword density of 1-2% is often considered optimal. This means that in a 1000-word article, the main keyword should appear 10-20 times, naturally and unforced. Too much density can be seen as spam by search engines, while too little density can indicate that the content is not relevant enough to the target keyword.