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Concept and definition

Internal Link Optimization

Improving internal links to increase site relevance and navigability.

Internal Link Optimization involves structuring and optimizing internal links within your website to improve navigation and content relevance. Internal links help distribute link juice and help search engines understand your site's structure and hierarchy.

To optimize internal links, make sure that each important page is linked to from other relevant pages. Use descriptive and relevant anchor text to improve search engines' understanding of your content.

For example, linking related blog articles to each other not only improves user experience, but also helps search engines find and understand relevant content on your site, improving your SEO.

Good use of internal links can increase the time users spend on your site and reduce bounce rate. Internal link analysis tools can help you identify opportunities to improve your link structure and ensure that all important pages get the attention they deserve.

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