Optimizing images to improve their visibility in search engines.
Image SEO involves several techniques to ensure that images on your website are easily found and indexed by search engines. This includes using descriptive file names, relevant ALT tags, compressing images to improve loading times, and using appropriate image formats.
For starters, image file names should be descriptive and contain relevant keywords. For example, an image of a sports shoe should be called "red-sports-shoe.jpg" instead of "IMG1234.jpg." This helps search engines understand what the image is about.
ALT tags are also crucial for accessibility and SEO. A descriptive ALT tag provides context about the image and helps search engines correctly index the image. Additionally, it improves the experience for visually impaired users who use screen readers.
Image compression is important for improving page loading times. High-resolution images can significantly slow down a website, which can negatively impact SEO. Use image compression tools to reduce file sizes without losing quality.
For example, if you run a recipe blog and use a lot of food images, make sure all images are SEO-optimized. Name files descriptively, use relevant ALT tags, and compress images to maintain fast loading times.
