Visual analysis of user behavior on a web page.
Heatmap Analysis uses heatmaps to visualize how users interact with a web page. Heatmaps highlight areas of high activity, such as clicks, scrolls, and mouse movements, providing a clear view of which parts of the page attract the most attention and which are ignored.
This analysis is crucial to understanding user behavior and optimizing the layout and structure of the page to improve the user experience and increase conversions. Heatmaps can reveal, for example, that users tend to click on an area that is not interactive, indicating the need to adjust the layout or add links in that area.
For example, if you find that many users click on a product image thinking it is a link, you could turn that image into a link to make navigation easier. Similarly, if a significant piece of content is located in a section that receives little scrolling, you could move that content higher up on the page.
Tools like Hotjar and Crazy Egg provide heatmaps and user session recordings that can help you perform detailed analysis of user behavior. Implementing the changes suggested by heatmap analysis can lead to a better user experience, increased time on page, and higher conversion rates.
