Google Lens Optimization refers to the practice of optimizing the visual content on your website so that it is easily recognized and understood by Google Lens, a visual search tool from Google. With Google Lens, users can take a photo of an object and search for information about it directly from the image.
To optimize your site for Google Lens, make sure that all images on your site are properly tagged with accurate and relevant descriptions. Use descriptive file names and ALT attributes that clearly describe the image content. Additionally, it is beneficial to use structured data to provide more context about the images.
For example, if you have an e-commerce website that sells clothing, make sure that each product image has a detailed ALT attribute such as “Red Cotton Summer Dress.” Not only does this help Google Lens correctly identify the product, but it also improves the accessibility and overall SEO of your site.
