Google Discover Optimization is the process of optimizing your content to appear in Google Discover, a Google feature that shows personalized content to users based on their interests and search behavior. Google Discover is a significant source of traffic for many websites, especially those that produce news or general interest content.
To optimize your content for Google Discover, it's crucial to focus on content quality, use of engaging images, and compliance with Google's content guidelines. Post content that is relevant, current, and highly engaging. Also, make sure your website is optimized for mobile, as Google Discover is primarily a mobile experience.
For example, if you run a tech news blog, make sure you post current and relevant articles with high-quality images. Use structured data to help Google better understand your content and increase the chances of your articles appearing in Google Discover.