Content Gap Analysis is the process of identifying areas where your current content doesn't fully meet your audience's needs or questions. This helps you uncover new opportunities to create content that will attract and engage more visitors.
For example, if you have a gardening website and notice that there are a lot of searches for "how to grow tomatoes indoors" but you don't have any content on that topic, you can write an in-depth article to fill that gap. Performing a content gap analysis allows you to improve the relevance of your site and attract a wider audience.
Tools like Ahrefs and SEMrush can help you perform a content gap analysis by comparing your site to your competitors and showing you which keywords and topics you're not currently covering.
