Competitor Analysis is the process of evaluating your competitors' strategies and tactics to identify their strengths and weaknesses. In SEO, this means analyzing the keywords they're using, the types of content they're producing, and the quality of their inbound links.
Let's say you run a technology blog. When performing a competitor analysis, you might discover that your most successful competitors are publishing in-depth product reviews and video tutorials, while you're only publishing written articles. This information allows you to adjust your content strategy to include more videos and reviews, making you more competitive in your niche.
To perform a competitor analysis, you can use tools like SEMrush, Ahrefs, and SEOAI.com, which allow you to spy on your competitors' strategies and uncover opportunities you might be overlooking.
