Anchor Text Analysis is basically looking at the text you use in the links on your website. This text, known as “anchor text,” is what users see and click on to be directed to another page. But it’s not just important for users, it’s also crucial for search engines because it helps them understand what the destination page is about.
Think of it this way: if you have a travel blog and you link to a page about the best destinations for 2024 with the text “click here,” you’re missing an opportunity. Instead, you could use anchor text like “best travel destinations for 2024,” which is much more descriptive and useful for both users and Google.
To perform a good analysis of your anchor texts, go through all the links on your site and make sure they’re descriptive and relevant. Tools like Ahrefs and SEMrush can help you do this efficiently. Remember, good anchor text can do wonders for your SEO.
