Alt Text Optimization involves improving the alternative text (alt text) of images on your website to make them more useful and descriptive to search engines and users. Alt text is a description that is added to the HTML code of an image and displayed if the image cannot be loaded. It is also read by screen readers to help people with visual impairments understand the content of the image.
For example, if you have an online store and you display an image of a shoe, instead of using generic alt text like “shoe,” you could optimize it with something more descriptive like “Men's red sports shoe, Nike brand, model 2024.” Not only does this improve the accessibility of your site, but it can also help your images appear in Google image searches, bringing more traffic to your site.
Optimizing alt text is a simple but effective SEO practice that can improve both user experience and your website's visibility in search engines.
