AI-driven analytics refers to the use of artificial intelligence to analyze large volumes of data and extract valuable insights. In the context of SEO, this means that AI can review your website's performance, identify patterns and trends, and offer recommendations for improvement.
Imagine you run an e-commerce site. Using AI-driven analytics, you can find out which products are most popular, better understand user behavior, and adjust your marketing strategy accordingly.
For example, AI can point out that users tend to abandon their shopping carts at a specific point in the process. With this information, you can make changes to simplify the checkout process and reduce the abandonment rate.
