AI-based Personalization refers to the use of artificial intelligence to personalize the user experience based on their behaviors and preferences. This can include product recommendations, personalized content, and exclusive offers based on the user's interests.
If you run a streaming platform, AI can analyze a user's viewing history and suggest shows or movies that they are likely to like. This not only improves the user experience, but also increases the time they spend on your platform.
For example, Amazon uses AI-based personalization to recommend products to users based on their previous searches and purchases, resulting in a more engaging and personalized shopping experience.
